May 2, 2018

How well do you know your beneficiary group?

How well does your intervention match your beneficiary group? When we’re working in the impact space, our solutions, resources and programmes are often the key focus of our work. It’s where the funding goes and it’s often what defines success. But with so much focus on our solutions and results, we often forget step 1 and that is truly understanding the group of people we’re here to support. The danger, of not taking the time to learn and listen deeply to you beneficiary group, could be radical. It could lead to wasted funds and materials, frustrated employees, disappointed (and sometimes […]