May 2, 2018

How well do you know your beneficiary group?

How well does your intervention match your beneficiary group? When we’re working in the impact space, our solutions, resources and programmes are often the key focus of our work. It’s where the funding goes and it’s often what defines success. But with so much focus on our solutions and results, we often forget step 1 and that is truly understanding the group of people we’re here to support. The danger, of not taking the time to learn and listen deeply to you beneficiary group, could be radical. It could lead to wasted funds and materials, frustrated employees, disappointed (and sometimes […]
November 7, 2017

Diageo GB on Responsible Drinking, Employability & Brexit

While I was exploring the home of whisky during August and September, I was fortunate enough to make a good friend who worked with Diageo. Although I really enjoyed our gin nights, I was eager to learn more about the impact initiatives run by a group as big as Diageo. And so I was introduced to Nicola Reid, a Corporate Social Responsibility Manager. Nicola kindly agreed to meet with me and I had such a lovely time as I got know more about her work with Diageo and her thoughts on sustainable impact. Nicola manages the Learning for Life Initiative […]